None. Except us. And that’s why we’re here.
Meet the Page: Phillip Pedrola
He is an entrepreneur, product creator, digital marketer, and proud owner of many acronym-specific qualifications – you name it, he knows it: CRO, SEO, PPC UX, SEM Google AdWords and more. Fluent in digital, his experience goes beyond the technical, with strategy and production being his strong points, alongside an unparalleled attention to detail. He has managed campaigns for an impressive roll call of businesses, managed web development teams, directed designers and consulted with Google.
Meet the Scribe: Sarah Tarca
She is an editor, copywriter, journalist, content strategist and social media strategist who never met a word she didn’t like. With over 17 years experience in mainstream media, she has written across broad demographics from eight years to 50+, across various industries including fashion, beauty, interiors, homewares, retail, luxury and travel. She’s held senior positions at international titles including Marie Claire, Cosmopolitan and Girlfriend, and regularly freelances for digital and print titles such as Doré, Real Living Magazine, Body and Soul, Gritty Pretty and more. In addition, she’s produced content for Australian and global brands such as Unilever, Priceline Pharmacy and Rimmel London.